Perhaps you’ve just started a business, or maybe you’re on the verge of something big. You want to shake things up. A fresh identity. A new website. A new campaign. Or maybe you need help establishing an in-house creative team. It’s all possible with the right guidance, experience, and talent.
I’ve worked with large corporations and small startups. None are the same. Each has unique needs. I listen, I guide, and sometimes I challenge, but my goal is to always the same – to provide the right communication solutions for your business – and your budget.
Explore the panels below to learn more.
Website Design & Development Custom, focused and flexible – your website will be the hub of your marketing.
Today, website “design” means many things: The way it looks on every device. The way it behaves – from modal windows to expandable navigation – how it’s coded for search engine optimization – even where it’s hosted. And of course, what it says, and how it says it. The list is long. I understand them all and can bring them together into a site that reflects your business and attracts more customers.
I offer design and development services for the three major CMS platforms; WordPress, Joomla and Drupal. I can also work with your internal development team to develop your website design and U.I.
Brand Discovery & Development Uncover what makes your business unique – and determine how best to communicate it.
Brand discovery is especially important for new businesses. I analyze your competition and then explore how to set your business apart. Together, we determine your company’s personality. I develop concepts for communicating with your audience. The result is a clearly communicated brand platform from which you can develop all of your marketing communications. The process can be as simple as a few conversations or, if you have a lot of stakeholders, the process can be more rigorous, resulting in a formal brand standards guide and a rollout to your employees and vendors.
Corporate Identity Think beyond your logo – Think about all of your communications.
Of course, every company needs a logo, but many startups don’t realize that their logo is just the beginning of their company’s identity. What about messaging? Colors? Typefaces? Design standards? Too often, they’re developed “on the fly” by the various vendors hired to do communications. The result is inconsistency in messages, design, and visual quality – muddling your brand message, and potentially slowing your success.
I’ll guide you through the entire process, ensuring that every marketer, writer, and designer that you hire will understand and adhere to your company’s brand.
Advertising & Direct Mail Get attention and tell your story, online and in print.
Advertising. It’s the first step in bringing more customers to your business. Online or in print, it will catch their eye, deliver a compelling message, and ask them to take action. I develop creative and work with expert partners who deeply understand media placement and analytics.
Collateral & Trade Show Design Reinforce your brand with printed materials that create lasting impressions.
Ah, the venerable brochure. It’s been with us forever. Yet, even in this online era, physical media can be an effective tool in your marketing mix. In many ways, collateral can be vastly more creative than an on-screen message. Print was my first love. I deeply understand what it can do and how it should be produced. Pages, paper, inks, and printing. I wrangle them all to create a lasting, physical impression of your business.
Creative Management Consulting Get the best from your creative team.
I can help you through the challenges and rewards of developing and nurturing a productive and happy in-house creative team. During my career, I’ve spent a lot of time as a creative leader. At Bose, I built their first-ever web team. At MathWorks and Constant Contact I built creative teams, processes, and project management systems. I’ve hired and coached many writers and designers. I’ve written many job descriptions and performance evaluations. It’s not glamorous work, but it’s gratifying to have happy, motivated, and productive creative talent, each dedicated to your business success. Let me know how I can help your team – to help your business.
