Group Creative Director Bose Corporation, Framingham, MA – September 1988 to April 2004
I joined Bose in 1988 when it was a little-known speaker company with $300 million in annual sales. I was attracted to the position because the company did, and still does, all creative work in-house. As the company grew, I saw the department expand from a small team of fifteen to the size of a large, diverse agency of over one hundred. In 2003, after nearly fifteen years of growth and learning, I left to search for more diversity and fresh air in my career.
1999-2004: Senior Creative Director
Managed creative teams and lead creative development for all marketing communications pertaining to the company’s home entertainment and professional audio products and recruitment; national advertising (including all CEO-requested advertising), collateral, trade shows, and reseller sales tools.
1995-1999: Online Creative Director, bose.com
Lead the architecture, visual design, content creation, and development processes for the first two generations of the Bose website. Created a dedicated ten-person web creative team: Developed position descriptions, hired and managed all staff, including designers, writers, and production artists.
1992-1995: Manager, Art Direction Services
Provided senior-level art direction on mission-critical projects. Managed staff of six art directors in the development of all marketing communications materials for all Bose divisions; Home Audio, Professional Products, Bose Retail Stores, Re-seller Sales, Automotive Audio, and the Noise Reduction Technology Group.
1988-1992 Senior Art Director
Assigned to the senior creative team to develop national advertising, retail POP, and collateral materials for all Bose divisions.