This ad looks a bit cheesy today, but back in 1999, it was a breakthrough. Each year, Bose's Chairman, Amar Bose, requested that an "all-product" photo be created. As the Bose product line grew larger, it became increasingly (impossible) to pull off. In 1998, I recommended that we use 3D modeling to create the image. I hired 5000K Image Studio, and off we went. The result was very illustration-like, but Dr. Bose was pleased. The same image today would be indistinguishable from reality.
- Layout
- 3D Illustration Art Direction